Saturday, June 16, 2007

Killer adsense Tip

There’s no doubt that images attract the eye, so why not use them to your advantage!

I’ve seen a number of websites that have placed a small image close to their AdSense ads to draw the visitor’s eye to the ad and hopefully, encourage them to click on the ad. There are a number of ways that you can do this, and which technique you choose really depends on the style of your site (in a future post we’ll look in details at this trick and show you how different ads respond to different images).

The idea is that you place an ad close to the ad that you want to draw attention to, but not make the image part of the ad (because that would totally go against the Google AdSense terms and conditions. This works if you get the right image (again, relevant to your site and the subject) and you position it well. To get the right combination, there’s no doubt that you’ll need to test one style against another here and figure out which works best for your site. Also, once you’ve found one image that works, you’ll need to find others too, because your loyal readers will, over time, stop responding to the image as well (and who knows, you might find an image that works a lot better too!).

However, this trick does demand that you know what you are doing when it comes to building web pages - a good knowledge of how to leverage HTML and CSS is vital (if you don’t know what HTML and CSS is, then you need to do some research!).